6 Marketing Issues and Recommended Solutions for SME’s in the Bingöl Province

Prof. Abdulvahap Baydaş

Nowadays, SMEs have features such as promoting personal savings, spreading ownership over a wide area, minimizing differences between regions, providing production and product variety with less investment and especially new employment. SMEs are important parts of social and economic structure in our country as well as in the world. Along with the very important functions they create in economy, SMEs have to deal with plenty of problems arising from their own structural features and external environmental factors. Under the circumstances of modern marketing understanding, SMEs are dealing with many marketing problems such as conscious consumer, rapid change in technology, high costs of product and marketing, intense and changing competition conditions, the difficulties in exporting and lack of qualified personnel. The objective of this is determining the marketing problems of SMEs and finding solution proposals. The research generates some solutions to the marketing problems of SMEs in Bingöl province.